One of the most important decisions leaders need to make for their organizations is where they will play. They need to identify the most attractive marketplace where they have the greatest chance to succeed.
Some decide that they should meet their biggest competitor right on the same ground, vying with similar products/services for the same customers. But experts from leadership development programs advise against always going head-to-head on thesame playing field. Rather than compete where there are few entry points, try looking for points of weakness. Coming in with unexpected force is a strategy with a far great likelihood of success.
They also advise against trying to open up a brand new field. Unless you have a lot of experience in this particular market and with this product/service, you are likely to find that you are not the first (or best) for long. This creates a great deal of risk.
Be strategic when you choose your playground. The choice is critical and can make or break your legacy`.